Girişimler

QUMPARA

QUMPARA Hakkında

Technology / Business Definition

Our product is a mobile app, which rewards users who snap their shopping receipts. While shopper is rewarded we collect Stock Keeping Unit (SKU) level shopper reward from the receipts.
We enable FMCG brands to create promotion campaigns instantly, for segmented shopper, and provide actionable shopper insights.

Problems Solved

Consumer Packaged Goods (CPG) Brands cannot reach shopper directly.
They have no CRM database for shoppers.
Creating promo campaigns using promocode is costly for brands.
Campaign ability of loyalty cards and POS Systems of retailers are limited to price discount.
CPG shopper data is too cluttered. 
Most solutions to provide shopper insight are not holistic.
Market Research Companies can not provide data to the brands real-time (they give “autopsy”)
Most of the data are claim-based

Solutions

We let CPG brands create instant sales/promo campaigns.
We reward consumers without loyalty cards or coupons.
We build a one-to-one relationship between brands and shoppers.
We deliver the right incentive to the right consumer using real-time data.
We provide dynamic and real-time shopper insight.
We give retailers POS/IT independent loyalty service.

Competitive Advantages

We support both instant rewards as well as “collect & win” cash-back mechanisms.

We collect SKU level purchase data, and thanks to our machine learning technology, we match right incentive offer to the right shopper (a match made in heaven J )

Our revenue model has 2 sources; giving CPG brands the ability to dynamically create multichannel reward promotions, and actionable, real-time insights of shoppers and promotion effectiveness.

Since our revenue model supports “brand-based promotions” we can start creating revenue at even low numbers of users.

We don’t limit our market for grocery shopping but also durable goods and services.

We have already worked with multinational brands such as; Philips, UL, P&G, Duracell, Perfetti Van Mille, Ferrero, Barilla etc.

Features

  Qumpara

  ReceiptHog 

SnapStar

Snap photo & join  brand-based campaigns

Yes

No

Yes

Instant Win

Yes

No

No

SKU level data capture

Yes

Yes

Yes

RealTime Reporting

Yes

No

Yes

Cash Back Rewards

Yes

No

No